앱 업데이트 노트에 대해선 이런저런 얘기가 많습니다. 어떤 것들이 업데이트 됐는지 상세히 써줘야 한다는 사람이 있는가 하면, 어차피 기술적인 버그 수정들이 많아서 별로 중요한 게 아니라면 ‘몇 가지 버그 수정 및 개선’ 같은 식으로 써도 된다는 사람도 있어요. 업데이트 노트를 간결하게 테크니컬 라이팅 방식으로 쓰는 게 낫다는 사람이 있는가 하면, 어떤 것이 바뀌었는지 사람들이 주목해서 볼 수 있게 매력적으로 써야 한다는 사람도 있습니다.

지난 9월 16일 Medium 앱의 업데이트 노트는 ‘사람들이 재미있어할 업데이트 노트’의 극단을 보여줬는데요. 그 시도가 재미있기도 하고, 업데이트 노트는 나중에 따로 찾아 보기도 어려우니,  기록삼아 남겨둡니다.

West of House
This is an open field west of a white house, with a boarded front door.
There is a small mailbox here.

>walk east
Street
This is a quiet residential street, with houses in all around you. There is a bus stop on the corner.

>look for bus
You swivel your head in both directions, but see only empty asphalt. A few leaves blow across the deserted street.

>kick leaves
Kicking the leaves is not notably useful.

>wait at bus stop
Bus Stop Bench
You drop onto the wooden bench, which is just uncomfortable enough to remind you how you pulled a muscle in your back reaching for a pickle jar yesterday.

>inventory
You are carrying:
A piece of lint
A sword
An iPhone

>unlock iPhone
The iPhone requires a passcode to unlock.

>enter 1234
The phone unlocks, revealing your homescreen picture of the time your goat got stuck on the roof.

>google bus schedule
The bus will be here in 7 minutes.

>open Medium app
Your stream populates with today’s top stories for you.

>open top story
You open the story “What playing Zork taught me about startups.” As you read, you become more and more engrossed with every word. You lose track of time and in a panic fear you might have missed your bus!

>check time
You glance at the clock which is now always displayed in the status bar at the top of the app. You have 5 minutes until the bus comes. Plenty of time. You continue reading.

>highlight sentence “The problem solving skills learned through text-based adventure games will become the cornerstone of your wheelhouse.”

>define “wheelhouse”
You touch your finger to the word and hold it until the menu appears. You select “…” then “Define.” Your phone defines wheelhouse as “a filler word that acts as a placeholder for an undefinable and untrackable set of skills.”

>go to author’s profile
You tap the author’s name and are brought to their profile page.

>check author’s stories
The author has a long list of insightful stories and relevant responses. A genuine thought leader.

>check author’s highlights
You navigate to the new highlight tab, available on every profile page. Scrolling down, you realize this author possesses the ability to pinpoint the best passages.

>check author’s recommends
You discover another new tab, showing everything recommended by this author. A true curator, following this user will improve your stream by leaps and bounds.

>follow author
The follow button changes from white to green. You are now following the author.

>check time
You have -1 minutes until the bus comes. You have missed the bus.

>look east
You see the taillights of the bus fading in the distance. You are now late for work.

>open next story

tl;dr
-new profile: quickly view highlights and recommends directly from anyone’s profile
-added iOS status bar
-added ability to look up word definitions

글에서도 언급하고 있지만, 80년대에 인기를 끌었던 텍스트 어드벤처 게임 Zork 분위기가 물씬 나죠. 마지막에 tl;dr 이라고 시침 뚝 뗀 다음 건조한 문체로 기능 업데이트를 소개하고 있는 것도 재미있고요. 다른 앱이라면 모르겠지만 Medium 앱의 사용자들은 글 읽기를 좋아하는 사람들이기도 할 테고, 잘 읽어 보면 내용도 아무 맥락없는 장난이 아니라, 일종의 사용자 경험 스토리를 쭉 적은 것처럼 보이기도 해요.

‘업데이트 노트를 이렇게까지 공을 들여 쓸 필요가 있나? 이렇게 공들여 쓴다고 해도 사람들이 알아주기는 할까? 들인 노력 대비 효과는 얼마나 될까?’ 같은 생각도 들긴 합니다만… 이런 잉여 활동, 저는 참 좋아해요.

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